The Sixers will begin the 2017-18 season this fall, marking the 35th anniversary of the franchise’s last title winning season. Their 1982-83 season concluded with superstars Julius Erving and Moses Malone, alongside a tremendous supporting cast of Andrew Toney, Maurice Cheeks, and Bobby Jones receiving their first championship rings. Since then, the Sixers have suffered a prolonged championship drought, appearing in the Finals only once in 2001.
This championship journey was not easy for the Sixers. It began with the acquisition of “The Doctor” Julius Erving from the New York Nets in 1976. Dr. J made an immediate impact on the team, leading them past the Celtics and Rockets to the 1977 finals against the Portland Trail Blazers. The Sixers won the first two games of the series at the Spectrum, but center Bill Walton proved to be too much for the Philadelphia frontcourt, and the Blazers won the next four games to take the title. This stunning turnaround compelled the team’s motto “We owe you one.” They would nevertheless lose in the ’78 Eastern Conference Finals to Elvin Hayes and Wes Unseld of the Washington Bullets
Erving’s quest for a ring continued in 1980 as the Sixers battled the Los Angeles Lakers. Rookie Magic Johnson shined in his first Finals series. In one of the greatest games of his career, game 6, he played center in place of an injured Jabbar and scored 42 points, grabbed 15 rebounds, and dished out 7 assists. The Lakers won the series 4 games to 2. In 1981, the Sixers would blow a 3-1 series lead in the Eastern Conference Finals against Larry Bird, Cedric Maxwell, and the Boston Celtics. The ’80 and ’81 playoffs proved that Philadelphia’s road to the title would have to go through Boston and Los Angeles. This would be a theme for the rest of the ’80s, as Bird and Magic dominated the league and TV Ratings.
Just like the previous year, in 1982 the Sixers finished second in the Atlantic division and took a 3-1 series lead against the Celtics. The Celtics won games 5 and 6, forcing a game 7 in the Boston Garden with all the momentum in their favor. The Sixers weren’t given a fighting chance, but prevailed on the road thanks to a brilliant shooting performance by the “Boston Strangler,” Andrew Toney. At the end of the fourth quarter, Boston fans chanted “Beat LA! Beat LA!” to the Sixers, wishing their Eastern Conference counterparts good luck against their hated Western Conference rivals. However, the Sixers would lose in 6 games yet again to Magic, Kareem, and the Showtime Lakers. So far during the Erving era (’77-’82), the Sixers had lost twice in the conference finals and three times in the Finals. Down but far from out, the Sixers needed one final piece to get over the BOS/LA hump.
That piece came in the form of a 6’10 260lb center from Virginia, Moses Malone. The Sixers fleeced Big Mo from the Houston Rockets, giving up only a draft pick and an aging role player for the perennial all star. Malone was the league rebounding champion, a powerful force which enabled the Sixers to compete with the Lakers and Celtics in the low post. As the season began, Malone and Erving ended all rumors about team chemistry by winning 10 out of their first 11 games. The Sixers would stay hot throughout the regular season, going on multiple double digit winning streaks. Four Sixers (Malone, Erving, Cheeks, & Toney) represented the team at the 1983 All Star Game at the LA Forum, with Dr. J winning the game’s MVP award. Three Sixers (Malone, Jones, & Cheeks) would be named to the all-defensive first team, with Jones also winning the 6th man of the year award thanks to his excellent energy and length off the bench. Philadelphia would finish the season with a record of 65-17, their best regular season record since Coach Cunningham and Wilt Chamberlain’s 1966-67 championship season. Fan support was at a high, as the city united around their beloved Sixers.
As they approached the playoffs, a reporter prompted Malone about Philadelphia’s chances – to which he replied “Fo, Fo, Fo” – declaring that the Sixers would win 4 games in each of the 3 rounds to win the title. The Chairman of the Board’s prediction came true in the first round, as the Sixers swiftly eliminated the Knicks in 4 games. In the next series against the Bucks, the Sixers took a 3-0 series lead, but the Bucks would not be swept, taking game 4 in Milwaukee. This would prove to be the Sixers only loss in the 1983 postseason. Returning to the Spectrum for game 5, the Sixers were victorious and celebrated their 3rd Finals appearance in the past 4 years.
In the Finals, the Sixers once again faced Jabbar, Johnson, and the Los Angeles Lakers. However, the Lakers had bad fortune in terms of injuries, with Bob McAdoo, rookie James Worthy, and Norm Nixon all hurting. The Lakers held a halftime lead in each game, but were outscored down the stretch in each second half. Role players Clint Richardson and Earl Cureton also made useful contributions in the Finals, proving that even the best teams need solid bench support to win. In game 4, Moses Malone delivered an all-time performance, scoring 24 points and pulling down 23 boards as Julius Erving made multiple clutch plays in the 4th quarter to clinch the title for the 76ers. Erving’s quest for an NBA ring was complete, and the 1982-83 Sixers were cemented as one of the greatest basketball teams of all time. Laker coach Pat Riley and owner Jerry Buss showed tremendous respect postgame, joining the Sixers locker room to congratulate them. Riley stated that Dr. J deserved this one, and that Moses Malone was the key difference in making the Sixers so dominant.
On June 2, the Sixers paraded down Broad Street with the Championship trophy before a crowd of over 1.2 million fans. Once they reached Veterans Stadium, owner Harold Katz, coach Billy Cunningham, and the stars of the team addressed a sell-out crowd. The Doctor basked in the championship glory, iterating that the team had been trying for 7 years to get to this point. He and Coach Cunningham thanked the fans for their support, including them as a major reason for their success. This was the city’s 4th parade in the past 9 years, with the Flyers winning the Stanley Cup in 1974, and 1975, and the Phillies winning the World Series in 1980. However, Philadelphia would not celebrate another championship parade for another quarter-century, when the Phillies won in 2008.
The legacy of the 1983 Sixers will never be erased. They were the first NBA team to lose only 1 game in the postseason – a feat that has been done only twice since, by the 2001 Lakers and the 2017 Warriors. The big four of Erving, Malone, Cheeks, and Jones, along with Coach Cunningham, have all since had their jersey numbers retired by the 76ers. Although they would not win the Finals again, the Dr. J era Sixers can be considered an Eastern Conference dynasty of the late ’70s and early ’80s. The team holds a special place in the hearts of Philly fans, who long for the Sixers to one day return to their former glory as the best team in the association.
Before Comcast SportsNet came about in 1997, there was PRISM. No, not the NSA’s mass surveillance program, but rather the cable television channel, Philadelphia Regional In-Home Sports and Movies. PRISM was launched in 1976 as a joint venture between Ed Snider’s Spectacor and 20th Century Fox. For a subscription fee of around $12, Philadelphians had, for the first time, the ability to watch all Flyers, Phillies, and Sixers home games, all Big 5 basketball matchups, and all WWF events held at the Spectrum.
In addition to broadcasting live sporting events, PRISM showed a variety of other programming. Under the direction of Sport Director Jim Barniak, PRISM and its sister station SportsChannel Philadelphia, had a slew of sport talk shows and anthologies (The Great Sports Debate, Broad and Pattison, and Sports Scrapbook among others), as well as countless movies (and even the occasional late night skin flick). PRISM had it all. However, the station had some teething issues.
PRISM spent the first five years of existence operating at a loss. This could be attributed to the cost of acquiring the rights to broadcast sporting events and movies, as well as management’s reluctance to run advertisements. At launch, PRISM had a grand total of six subscribers. In the early days of cable, there were very few cable providers and the vast majority of American urban areas were not wired for cable. Those who were fortunate enough to live in an area with the necessary wiring faced astronomical costs. In 1976 PRISM’s $12 price tag was the equivalent of $52.20 in 2017 dollars. At a time when gasoline cost $0.59 per gallon, and median income was around $13,000, PRISM was a luxury that many families could simply not afford.
By 1986, PRISM had a subscriber base of approximately 370,000 households in the Philadelphia area. The majority of these subscribers were suburbanites, as much of the actual city of Philadelphia remained unwired for cable. However, there was a slight loophole that Philadelphian’s could exploit. From 1983-1985, the signal for PRISM was broadcast over the air via WWSG Channel 57. The signal was scrambled, however, this scrambled signal was easily decoded with the proper equipment. This arrangement ended after channel 57 was sold to a new owner and changed over to an entertainment channel later to become UPN-57 (now CW Philly).
Ownership of PRISM varied a great deal over the station’s lifetime. Originally a joint venture between Spectacor and 20th Century Fox, the network became fully owned by Spectacor in 1982. Ed Snider’s group would promptly sell PRISM a year later to a joint venture between Rainbow Media and the Washington Post. In 1985, CBS purchased a minority share in the network before cashing out in 1987. The Washington Post also sold its interest in the venture to Rainbow Media, leaving the Cablevision (formerly owned by the Dolan family, now Altice USA) subsidiary as the sole owner. A deal to sell a 50% share to NBC for a 50% Cablevision interest in the new NBC cable channel CNBC fell through in 1989, leaving Cablevision as the sole owner of PRISM until shortly before the channel’s demise.
In 1990, Cablevision launched a sport-specific basic cable channel called SportsChannel. This channel carried PRISM sport events in the event that there was a scheduling conflict. While the channels were affiliated, they maintained their own separate graphics and announcing teams until 1995, when Cablevision created a uniform appearance that was used on both channels. With a growing network of channels, a new 10-year carrier deal with Comcast, and an ever growing subscriber base, life must have been looking pretty sweet to PRISM’s management. Unbeknownst to all, the end was nigh.
The end of PRISM came rather suddenly in the form of the juggernaut that is Comcast. In 1996, Comcast acquired Spectacor and all of its assets, including the Philadelphia Flyers, and the Philadelphia 76ers, the Spectrum, and the new arena now known as the Wells Fargo Center. The new Comcast-Spectacor behemoth announced that they would be allowing the Flyers and Sixers broadcast deals with PRISM to lapse in favor of starting a new regional sports network that would be centered around their team’s games. PRISM had already lost their TV deal with the Big 5 over a monetary dispute (The Big 5 wanted to be paid for the broadcast rights, while Cablevision felt that the Big 5 should have been paying them), and now lost two of their three professional sports broadcast deals. However, there was one saving grace: this new network would take some time to get started. As the Flyers deal had lapsed just after the merger, this meant that the team was without a broadcast partner. Cablevision, believing that they could get a one-year deal on the cheap, sent the Flyers (and thusly Comcast) a low-ball offer. The response from the Flyers was that they would be producing their own broadcasts in-house, and would sell the rights to said broadcasts to local networks until Comcast SportsNet was ready to air. Panicked, Cablevision agreed to a one-year deal worth approximately $5 million dollars.
In the meantime, Cablevision sold a 40% stake in their sports holdings to Fox/Liberty media for a cool $850 million in June of 1997. PRISM was meant to be rolled into the new Fox Sports Networks, with national pieces being mixed in with local content. There was a slight issue with this however, as the Phillies had just jumped ship to Comcast. This left PRISM with no long-term commitments from any sport organization. Fox decided that the best way to handle this was at the negotiating table. In late summer, Comcast and Fox came to an agreement. PRISM and SportsChannel were shutdown on October 1st, 1997, and the Sixers were let out of their broadcast deal. In exchange, SportsChannel’s signal was purchased by Comcast to be used by the new Comcast SportsNet, while PRISM’s signal was retained by Fox/Liberty, and hosted the Premium movie channel Starz!. Just like that, PRISM was gone.
PRISM and SportsChannel undoubtedly changed the course of Philadelphia sports fandom. Prior to PRISM, Philly fans had three options for consuming Philly sports. They could go to the game, listen to it on the radio, or read about it the next day in The Bulletin, Inquirer, or Daily News. They could also hope and pray that their team was good enough to feature on nationally televised games. Outside of the ranks of the dedicated beat writer, the sport media lens was very broad and unfocused. PRISM was a key part in focusing that lens in Philly, and came about at a time where all of the teams were winning. This success, coupled with the ability to watch that success helped to create the Philadelphia superfan of today.
In February of 1966, the NHL awarded the city of Philadelphia an expansion team, on the condition that they have a new place to play by the time the 1967 season began. Ground was broken on June 1, 1966, with Flyers part-owner Jerry Wolman and Philly Mayor James Tate doing the honors. Wolman, Ed Snider’s 41-year old brother-in-law who also owned Connie Mack Stadium and the Eagles, was the money behind the Spectrum.*
A complex financial agreement resulted in Wolman getting the arena and then selling it to the city for $1. Wolman, who also owned the Eagles and Shibe Park, would pay Philly $60,000 in annual rent in return for a 50-year lease. The sweetheart deal carried with it an ultimatum: Wolman had to get the arena done in 16 months, or Philly wouldn’t get an expansion hockey team.
As the arena came closer to completion, Wolman began to run out of money. To come in under budget, he got a building code variance on the roofing material. It was a decision that would come back to haunt him, the Sixers, the Flyers, and Philadelphia sports fans.
The first event at the Spectrum was a Jazz Festival in September 1967 featuring Sarah Vaughn, Dizzy Gillespie, and Stan Brubeck. The first sporting event was a Joe Frazier fight against tomato can Tony Doyle in October. Frazier had little trouble knocking out the Utah native in the 2nd round. After the fight, Frazier told reporters that he had heard that Doyle’s wife had just had twins. “I figured, let’s get him home to see them.” The win moved the brash Philadelphian to 18-0 and cemented his status as the heavyweight district’s #1 contender.
On October 18th, Wilt Chamberlain and the Sixers, happy to no longer be playing in the Philadelphia Civic Center but rather in a state of the art arena, made their debut with a convincing 16 point win over the Lakers. The next night, the Flyers played their first ever home game, holding off the Penguins 1-0. Beers at those first games costed ten cents, with premium beers costing an outlandish forty cents.
The arena was off to a hot start, but in February of 1968, the roof caved in. Literally. High winds ripped a huge chunk of the roof off of the Spectrum shortly before an Ice Capades show, and the crowd found themselves staring up into the sky. (Showing a rather remarkable sense of humor, the Ice Capades band began playing “Into the Wild Blue Yonder”.) It was quickly patched up, but two weeks later it blew off again. This time Mayor Tate came down from City Hall to examine the damage, and closed the arena.
Philly politics took a fix that should have taken 10 days to repair into a month, as arguments erupted about who was going to pay for the repairs. Arlen Specter, who had narrowly lost to Tate in the recent mayoral election, sent his own investigators to the Spectrum, and announced that it had been built without the proper permits. The roof became a political football.
As Tate and Specter were trading barbs in the paper, the Flyers and Sixers were forced to play home games on the road, the Flyers playing home games in Quebec (where their farm team, the Quebec Aces, called home), the Sixers returning to their old haunt, Convention Hall.
“The Spectrum wasn’t a very valuable property back then,” co-owner Ed Snider would recall years later. “The roof had made it a national laughingstock.”
It could have have hardly been a more inauspicious start. But as we all know, the roof was finally fixed, and the Spectrum recovered from its early disasters to become one of the most historic venues in America. It would go on to host Stanley Cup Finals, Rolling Stones and Elvis Presley concerts, the greatest game in NCAA tourney history, and some of Dr. J’s most memorable dunks. It was a raucous yet warm venue that catered to the everyday fan, and not the well heeled like most modern arenas. Fans were very close to the action, almost every seat was a good one. As a result the home court and home ice advantages were undeniable. The Sixers won 65% of their games there, while the Flyers won 61% of their home tilts. Perhaps former Flyer Dave Poulin said it best, “The Spectrum is a unique, tiny building that somehow enabled the fans to be closer to you physically and as a result were much closer to you emotionally.”
You can wear a piece of the Spectrum’s remarkable history with this incredibly comfortable Spectrum shirt created by local artist Jon Billett. It’s an incredibly comfortable tri-blend shirt, and is part of our stadium series that also includes Shibe Park and Palestra shirts.
READ MORE: A very interesting story in the SI Vault about the political debate that erupted after the roof came off.
*Shortly after the SPectrum was completed Wolman ran into financial difficulties after the John Hancock Tower in Chicago, which he financed, turned into a white elephant. He could get financial help if he could sell the Flyers. To do that, he needed Snider to sell his shares. Snider refused, and Wolman was driven to bankruptcy. Snider then tried to buy the Eagles from Wolman for a song. Wolman needed the money, but refused to sell to Snider. He eventually sold to Leonard Tose. Wolman and Snider never spoke again. You can read more about it here.